Brand kit

Official logo, colors, typefaces and visuals. Everything you need to talk about ShortCup properly, in one click.

Download the full kit (.zip)

One shape only: a black tile and eight petals in a spiral. It never changes.

ShortCup

Primary logo

ShortCupShortCup

Logo + name

Usage guidelines

ShortCup

Clear space

Keep at least 25% of the tile width empty around the logo.

Minimum size

16 px on screen, 8 mm in print.

Do

  • On plain black or white
  • Original proportions
  • Use the SVG files

Don’t

  • Stretch or distort
  • Recolor the petals
  • Add shadows, outlines or gradients
  • Rotate or re-animate

Colors

Strict monochrome: from deep black to paper white.

Typefaces

Satoshi

Satoshi: headlines, interface, numbers.

Fontshare ↗

Sentient

Sentient italic: one accent word per headline, never more.

Fontshare ↗

Visuals

ShortCup
Share image 1200 × 630Download ↓
Ils trouvent une survivante blessée après le crashUne course-poursuite qui tourne mal : il se fait attraperUn cri dans la nuit et Maya disparaît sans laisser de traceAttaqués par des sangsues en pleine survie, c'est la panique

Boilerplate (press)

ShortCup turns a YouTube video into vertical, captioned clips, ready to post on TikTok, YouTube Shorts and Instagram Reels. The AI spots the moments people react to, cuts on the right word and adds animated captions. A French service, built by NewGenesis in Lyon.