Brand kit
Official logo, colors, typefaces and visuals. Everything you need to talk about ShortCup properly, in one click.
Logo
One shape only: a black tile and eight petals in a spiral. It never changes.
Primary logo
Usage guidelines
Clear space
Keep at least 25% of the tile width empty around the logo.
Minimum size
16 px on screen, 8 mm in print.
Do
- On plain black or white
- Original proportions
- Use the SVG files
Don’t
- Stretch or distort
- Recolor the petals
- Add shadows, outlines or gradients
- Rotate or re-animate
Colors
Strict monochrome: from deep black to paper white.
Typefaces
Visuals





Boilerplate (press)
ShortCup turns a YouTube video into vertical, captioned clips, ready to post on TikTok, YouTube Shorts and Instagram Reels. The AI spots the moments people react to, cuts on the right word and adds animated captions. A French service, built by NewGenesis in Lyon.